Zen Cart has built-in SEO support for Meta Tags, Products/Categories title. But this is not good enough.

Most commonly used SEO tricks including:
1. URL SEO
2. Image Name SEO
3. Image Quantity SEO
4. Tag Cloud SEO
5. Bookmarks SEO
6. Feeder (google/froogle, yahoo, shopping.com) SEO
7. RSS SEO
8. Blog SEO (integration of WordPress, or other articles manager)
...

As a shop owner, you should have strong sense of what your business is, that's the key of SEO. However, for most shop owners, you can choose our most popular SEO package "Zen Cart SEO - Basic", which includes: 1. URL SEO
2. Image Name SEO
3. Image Quantity SEO


Just install it and it will work for you like a charm. To read more about SEO packages, please refer to the product under this category.