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SEO Package

This package only offers to our existing clients who had already bought something (add-ons, customization service, etc.) from us. If you understand SEO, please read the following email, which is a typical in explaining how this package works.

Yes, that sounds fine Hao.

 

Chelsea

www.scrapboutique.com.au

 


From: Hao
Sent: Thursday, 10 December 2009 3:10 PM
To: ScrapBoutique
Subject: Re: RE: RE: RE: FW: Welcome to Webcity Australia

 

Hi, Chelsea!

 

I remeber the site transfer is done several months ago. Now you have nearly unlimited traffic and space room. The more images will double the space for images you have. Just check the file space you have used, that may increase about 1/3, which should be practical.

 

Installing those modules will take some time, it can be completely installed before Sunday. Let me know if the schedule is okie.

 

Regards,

Hao

 


From: ScrapBoutique

Sent: 2009-12-10  05:10:06

To: ‘Hao’

Copy To

Title RE: RE: RE: FW: Welcome to Webcity Australia

 

Hi Hao,

Oh OK, that makes sense. Just a question – will adding more images take up too much more server room?

 

Yes to everything else If you can implement those changes to the website, that would be great.

I like the slidebox effect too.

 

So$B!D(J.

1. increase site traffic by:

1.1 adding more images – ???

1.2 add keywords to image names – yes

1.3 use W3C standard URL format – yes

1.4 add keywords to URL names – yes

 

2. give customers better shopping experience by:

2.1 viewing product image using a Slide Show effect, no need to wait the pop up window – yes

2.2 add wish list function, so customers may buy it later when they come back without searching the product again – yes

2.3 merge Checkout Shipping and Checkout Payment page together to save time – yes

 

 

Thanks

 

 

 

Chelsea

www.scrapboutique.com.au

 


From: Hao
Sent: Wednesday, 9 December 2009 5:09 PM
To: ScrapBoutique
Subject: Re: RE: RE: FW: Welcome to Webcity Australia

 

Hi, Chelsea!

 


Customers reach your site by searching keywords from Google, Yahoo, and other search engines. You may noticed those customers account for more than 60% of your site traffic. The more contents of your site listed by search engines, the more possibility visitors will pay attention to your site. The higher ranks (listed on the top of search results) of your site contents, the more customers will click and go to your site.

 

Search Engine is in fact a keywords business. The more bigger your “keywords pool” is, the more likely you will be awarded by search engines.

 

Contents can be URL, text in web page, images, or files like PDF. All of them have words in the title, description or file name. To customers, the more meaningful those words are, the more likely customers will use them to make searches. Like searching “photo album, family party, jewlery wholesale”, if your products have those keywords in the contents, it’s high likely your products will be listed on the top of result.

 

Then you must wonder how to increase the contents listed in searching result and make your pages listed on higher rank. Well, we go two steps:

 

1. increase the contents quantity, that means increasing your “keywords pool”

2. add keywords to contents, like add keywords to URL, Image Names

 

Here are 3 modules I have enhanced to support SEO:

 

#1. Ultimate SEO URLs (W3C standard)

 

Normally, the url of product page is like:

http://www.zencarter.com/shop/index…php?main_page=product_info&cPath=10&products_id=454

 

But seach engine doesn’t understands what “products_id=454″ means. However, if the words was added to the URL, then it will be more meaningful. Check the URL below:

http://www.zencarter.com/shop/other-modules/ultimate-seo-urls-p-454.html

 

Don’t your think this makes more sense? Yep, that adds keywors to URL.

 

But that’s not good enough. Now compare the following URL with the one above:

http://www.zencarter.com/shop/other-modules/ultimate-seo-urls-p-454/

 

Any difference? Yes, the last one has a “/” at end, but the previous one has “.html”. In W3C standard, all URL should be end with “/”, but “.html” is allowed. You may have a straight feeling that “/” means a folder, but “.html” means a webpage. That’s also what search engines believes. In the page rank algorithom, a folder has more importance than a webpage. That’s why I said it supports W3C standard. (Well, I didn’t realize it until one day a picky client asked for this).

 

The default SEO URL modules of zen cart site does not support W3C standard, which is prefered by google and yahoo. My enahanced module does, which means with the URL changed with “keywords and W3C” standard, it’s more likely your site will be more competitive than others. The best part is “the more products you have, the much bigger your keywords pool will be”.

 

#2. Image names SEO

 

This works exactly like URL does. We have developed a module to add “product title” to product image name. For example: DSC2038223.jpg is a default image name. It has no meaning to search engines. But if it was renamed as “baby-photo-album-DSC2038223.jpg”, it makes more sense, right?

 

Just think about this: each product at least has one image, if you can increase the keywords pool by adding keywords to URL, why can’t you do the same to images? Wow, this modules just does this like a magic.

 

#3 Image thumbnail

 

Then you may wonder is there any simple way to add more contents with keywords to your site? Here’s another module that works greatly: it create two additional image beyond the original product image. We’ve got “baby-photo-album-DSC2038223.jpg” already, then we have:

1.“baby-photo-album-DSC2038223-thumnail.jpg”

2.“baby-photo-album-DSC2038223-medium.jpg”

 

This helps to increase the keywords pool. (It also helps to reduce the loading time of those images, even this looks like a cookie)

 

Okie, now you should understand what I mean by. There are other ways to make your site favourable to search engines, but I believe the 3 modules above are the simplest way to do it and they have been proved to be useful to my other clients.

 

#1 sells $50 on my site, #2 at $45 and #3 sells $30.

 

But I only charge your $95, because you have give me lots of works to do and I know we can be valuable to each other if we work together to make site working better. That’s a long relationship, right? It takes you to read so much technical details, hopes you don’t feel dizzy on it.

 


About SlideBox effect, you can view this page:

http://www.zencarter.com/shop/payment-modules/westpac-payway-net-p-745/

 

Clicking on a product image, you will see the popup instantly (not another window). Impressive? Just a $30 module, but very helpful to customers if you have more than one product image.

 


 

Let me know if I made myself clear? Thanks for your time!

 

Regards,

Hao

 


From: ScrapBoutique

Sent: 2009-12-08  14:51:37

To: ‘Hao’

Copy To$B!’(J

Title$B!’(J RE: RE: FW: Welcome to Webcity Australia

 

Hi Hao,

These suggestions look great  J

 

I$B!G(Jm very interested in List number 2$B!D(J.. give customers better shopping experience. All of those sound great.  How does the slide show work??

 

In list number 1$B!D!D(J Can you please explain each point a bit more for me?

How do you add keywords to images and url names?

What is W3C URL format?

 

Thanks J

 

 

Chelsea

www.scrapboutique.com.au

 


From: Hao
Sent: Saturday, 5 December 2009 2:00 PM
To: ScrapBoutique
Subject: Re: RE: FW: Welcome to Webcity Australia

 

Hi, Chelsea!

 

How are you doing those days? It’s near Christmas, you must be very busy now. I am too.

 

Last time you did ask me to provide some suggestions to imrove your site. Sorry to make you wait so long. Are you still interested to make some improvements? I recommend a working solution to you.

 

1. increase site traffic by:

1.1 adding more images

1.2 add keywords to image names

1.3 use W3C standard URL format

1.4 add keywords to URL names

 

2. give customers better shopping experience by:

2.1 viewing product image using a Slide Show effect, no need to wait the pop up window

2.2 add wish list function, so customers may buy it later when they come back without searching the product again

2.3 merge Checkout Shipping and Checkout Payment page together to save time

 

If you are interested, I will send you more details about how it works and the demo of my other clients (some in AU).

 

Well, I am also collecting ideas to help you increase site traffic and sales. If you have any good idea, please don’t hesitate to let me know. Thanks for your time!

 

Regards,

Hao

 


From: ScrapBoutique

Sent: 2009-10-24  05:07:28

To: ‘Hao’

Copy To$B!’(J

Title$B!’(J RE: FW: Welcome to Webcity Australia

 

Thanks Hao$B!D(J..will fix that up for you now.

 

Yes, I would be interested in hearing your suggestions.

 

Chelsea

www.scrapboutique.com.au

 


From: Hao
Sent: Saturday, 24 October 2009 12:31 AM
To: ScrapBoutique
Subject: Re: FW: Welcome to Webcity Australia

 

Hi, Chelsea!

 

Sorry for the delay to send the bill, got some hard works done this week.

 

About the site transfer, we agreed on $60 at starting, then phpbb3, gallery and wordpress were found. I think additional $30 is reasonable. And then whosonline problem is fixed…that should be charged $30 since it takes long time, but I decide to give it to you for free. Therefore, totally $90.

 

I have made this a product, you can compare the price I give you: http://www.zencarter.com/shop/general-support/site-transfer-to-another-hosting-provider-p-739/

 

 

Later I have some suggestions to improve your site just like what I have suggested my other Australian clients. Will you be interested…anyway, have good weekend.

 

 

Regards,

Hao

 


From: ScrapBoutique

Sent: 2009-10-09  20:00:45

To: ‘Hao’

Copy To$B!’(J

Title$B!’(J FW: Welcome to Webcity Australia

 

OK. Thanks Hao, that will be great!

…… I signed up at Webcity earlier today. How excellent……. they had  a 30% off sale starting today……..so I actually only paid $10.50 per month. :)

 

This is the welcome email from them below.

Solution

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